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The Wake Up Call
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Eric Petersen

 


Department Stores Have Finally Realized That People Hate Getting Assaulted By Pe

For decades now, we've walked through department stores knowing that if we head through the fragrance area, it's a GAUNTLET of over-aggressive salespeople trying to spray you with perfume.

--Well . . . it appears that the department stores have finally figured out that people HATE THAT. And HATRED doesn't sell perfume.


--Everyone from Nordstrom to Lord & Taylor to Bloomingdale's is cutting back on the perfume sprayers. They're cutting the staff, asking them just to spray those little pieces of paper instead of people, and generally making the whole area more laid back.


--Pamela Vaile is a high-profile perfume marketer, and she summed up why the department stores have finally moved in this direction. Quote, "Accosting a consumer with your product doesn't convey luxury."


Is there something at the Mall (or any store) that you hate so much you avoid going there? What is it? How do you combat it if you must shop there? Tell us tomorrow morning on the Wake Up Call!!! See ya then!


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04/20/2011 9:58AM
Department Stores Have Finally Realized That People Hate Getting Assaulted By Perfume Sprayers:
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